Our story

MyKindaEarth was born from a deep-rooted desire to drive change to the way that we live. It's about making one small change toward being more sustainable that will have a big impact on the world in the future.

2018

Two friends launched their first reusable wipes product for babies on Amazon whilst caring for new borns Eloise and Henry
Launched first reusable wipes

2019

Microfibre wipes shortlisted in the Made for Mum awards
Made for Mums Awards 2019

2020

Won silver for best baby wipe at the Mother & Baby awards
Mother & Baby Silver Award Best Baby Wipe

2020

Launched first direct customer website for Little Gubbins
Launched first direct customer website

2020

Launched Green Face Co reusable make up remover wipes
Launched Green Face Co

2020

Listed with Premium baby retailer JoJo Maman Bebe
Listed with Premium baby retailer JoJo Maman Bebe

2020

After years of hard work, a full range of reusable baby wipes was launched, offering a families a choice of five reusable wipe products to cover all their needs
Full range of wipes

2021

Launched first range of biodegradable and compostable nappy bags
Launched range of nappy bags

2021

Loved By Parents winner of best cloth baby wipe and Bizzie Baby bronze award
Loved By Parents winner of best cloth baby wipe and Bizzie Baby bronze award

2022

Start of new collaboration with FreshX Tissue Spritz
New collaboration with FreshX Tissue Spritz

2023

Little Gubbins becomes MyKindaEarth
Little Gubbins becomes MyKindaEarth

2023

Launch of new FreshX Family Pack
FreshX Family Pack

More exciting news coming soon! 

We continue to be driven by a desire to do good for us and the world we live in.