Our story
MyKindaEarth was born from a deep-rooted desire to drive change to the way that we live. It's about making one small change toward being more sustainable that will have a big impact on the world in the future.
2018
Two friends launched their first reusable wipes product for babies on Amazon whilst caring for new borns Eloise and Henry

2019
Microfibre wipes shortlisted in the Made for Mum awards

2020
Won silver for best baby wipe at the Mother & Baby awards

2020
Launched first direct customer website for Little Gubbins

2020
Launched Green Face Co reusable make up remover wipes

2020
Listed with Premium baby retailer JoJo Maman Bebe

2020
After years of hard work, a full range of reusable baby wipes was launched, offering a families a choice of five reusable wipe products to cover all their needs

2021
Launched first range of biodegradable and compostable nappy bags

2021
Loved By Parents winner of best cloth baby wipe and Bizzie Baby bronze award

2022
Start of new collaboration with FreshX Tissue Spritz

2023
Little Gubbins becomes MyKindaEarth

2023
Launch of new FreshX Family Pack

More exciting news coming soon!
We continue to be driven by a desire to do good for us and the world we live in.